A city in the south of Israel, Bubba (an unique mannequin, 10) is displayed in the window of a clothing store in order to attract attention. Claudine, the store manager, worries that she doesn’t fit to the store. Rosie, the young seller, claims that she is stunning. Avshi, the shop owner wants Bubba to eliminate all the stock. Bubba does attract the attention of Yuli, 10, who sees her as a role model and wants to try on the dress. Yuli returns at the end of the day, with her mother, Efrat, in order to convince her to buy her the dress, but Efrat sees Bubba and a loud discussion ensues. Efrat asks Claudine to take out Bubba of the store because she is innapropriate. Yuli doesn’t get what she wants and finally, Avshi the store manager prefers to get rid of Bubba because she  causes antagonism. But when Claudine takes Bubba out of the store, she discovers that she may be she represents more than “just” a mannequin.